2018 Schedule
Thursday, April 5, 2018
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8:15 - 9:00
Registration
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9:00 - 9:10
Welcome to CIMC
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9:10 - 9:50
Innovation & Creativity
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10:00 - 10:20
The Platform Economy: How Platforms Transform Industry Structures
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10:20 - 10:30
Power of Culture and Buy-In
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10:30 - 10:45
Networking Break
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10:45 - 11:15
Roundtable: Future of Storytelling (Moderated by Caroline Carter)
With guests, Dario Meli, CEO & Co-founder of Quietly, Greg Perotto, VP of Brand & Communications at Hootsuite, and Jill Schnarr, VP of Corporate Marketing at Telus.
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11:15 - 11:25
Lightning Talk: Customer Obsession at Amazon
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11:30 - 11:55
Power of Video
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11:55 - 12:00
Lightning Talk: Storytelling in a Modern World
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12:00 - 12:25
On the Edge of Something New: How to Compete in the Evolving Digital Landscape
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12:25 - 12:35
The Power of a Visual Story
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12:35 - 1:50
Lunch
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1:55 - 2:00
Lightning Talk: How to Optimize Your Website for Voice Search
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2:05 - 2:45
Content Marketing is Broken and Only Your M.O.M. Can Save You
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2:45 - 2:55
Magic Fan Moments: How to Use Data to Delight
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2:55 - 3:15
Storytelling with Data: Using Social Listening to Impact Business Decisions
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3:15 - 3:30
Networking Break
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3:30 - 3:40
Lightning Talk: Power of Story for Impact
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3:40 - 3:50
Lightning Talk: How to Use Culture as a Marketing Tool
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3:50 - 4:00
Lightning Talk: Hidden Science of Creativity
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4:00 - 4:15
Fireside Chat: Future of Influencers
Hosted by Adam Besse.
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4:15 - 4:20
More, with Less: You Don't Need 1,000 Pieces of Content
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4:20 - 4:40
People Hate Ads, The Industry is Broken—What Do We Do Now?
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4:40 - 4:50
Lightening Talk: What The Magic School Bus Taught Me About Building Brands And Driving Growth
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4:50 - 5:15
Building a New Narrative
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5:15 -
End of Day
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7:00 - 12:00
After-Party!
Join us at Norman Rudy's, located at The Executive Suites Hotel & Resort to meet attendees, talk with speakers, and relax after a long conference day,
Friday, April 6, 2018
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6:45 -
Morning Hike with VentureWeb
On Friday morning, VentureWeb will be leading a hike up the Stawamus Chief. Meet at the Stawamus Chief trailhead parking lot at 6:45am. The trailhead is a 10 minute drive south of the Executive Suites along Highway 99. Wear suitable shoes - trail running or hiking shoes with good tread or light hiking boots are ideal. You will also need water, snacks, and an extra warm layer and waterproof jacket. Register for the hike at: https://bit.ly/2GnDSJO.
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8:30 - 9:00
Coffee & Check-In
Grab a cup of coffee and find a seat before day 2 begins.
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9:00 - 9:05
Welcome Back + Giveaways
Join in on the trivia and get a chance to win our SKY Helicopters sponsored giveaway.
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9:05 - 9:30
Future of Workplace Productivity
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9:30 - 9:50
Our Feeds Are Changing: 4 Contrarian Trends to Help You Navigate the Continued Content Evolution
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9:50 - 10:25
Future of Business in Vancouver Panel
Roundtable hosted by Pam Goldsmith-Jones with guests, Bob Rennie, CEO of Rennie Group, and John Neate, CEO of JJ Bean.
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10:25 - 10:35
Growing Tonnes of Food Locally & Profitably
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10:35 - 10:50
Networking Break
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10:50 - 11:10
Get Ready for the Voice-First Revolution
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11:10 - 11:35
Fireside Chat: Digital Transformation
Moderated by John Koetsier.
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11:35 - 12:00
Igniting Innovation Initiatives
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12:00 - 1:25
Lunch
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1:25 - 1:35
Lightning Talk: Want Better ROI? Ditch the Content Rat Race
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1:35 - 2:00
The Power of Video
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2:00 - 2:25
Why Facts Never Persuade
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2:25 - 2:55
Fireside Chat: Data Driven Creativity
Hosted by Adam Besse.
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2:55 - 3:05
Lightning Talk: Ethics Before Profit
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3:05 - 3:20
Networking Break
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3:20 - 3:50
The Airbnb Story: Where We've Been and Where We're Going
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3:50 - 4:25
How We Built Canada's Most Loved Brand & Need for Agility
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4:30 -
End of Conference Closing Remarks