CIMC 2018 Schedule

2018 Schedule

Thursday, April 5, 2018

• 8:15 - 9:00

  Registration

• 9:00 - 9:10

  Welcome to CIMC

  Leah Gregg

• 9:10 - 9:50

  Innovation & Creativity

  Duncan Wardle

• 10:00 - 10:20

  The Platform Economy: How Platforms Transform Industry Structures

  Lital Marom

• 10:20 - 10:30

  Power of Culture and Buy-In

  Andrew Westlund

• 10:30 - 10:45

  Networking Break

• 10:45 - 11:15

  Roundtable: Future of Storytelling (Moderated by Caroline Carter)

  With guests, Dario Meli, CEO & Co-founder of Quietly, Greg Perotto, VP of Brand & Communications at Hootsuite, and Jill Schnarr, VP of Corporate Marketing at Telus.

  Caroline Carter

• 11:15 - 11:25

  Lightning Talk: Customer Obsession at Amazon

  Shay Segal

• 11:30 - 11:55

  Power of Video

  Michelle Slater

• 11:55 - 12:00

  Lightning Talk: Storytelling in a Modern World

  Manu Goswami

• 12:00 - 12:25

  On the Edge of Something New: How to Compete in the Evolving Digital Landscape

  Oscar Roque

• 12:25 - 12:35

  The Power of a Visual Story

  Adam Mills

• 12:35 - 1:50

  Lunch

• 1:55 - 2:00

  Lightning Talk: How to Optimize Your Website for Voice Search

  Shawn Johnston

• 2:05 - 2:45

  Content Marketing is Broken and Only Your M.O.M. Can Save You

  Oli Gardner

• 2:45 - 2:55

  Magic Fan Moments: How to Use Data to Delight

  Emily Taylor

• 2:55 - 3:15

  Storytelling with Data: Using Social Listening to Impact Business Decisions

  Rashel Hariri

• 3:15 - 3:30

  Networking Break

• 3:30 - 3:40

  Lightning Talk: Power of Story for Impact

  Derrick Emsley

• 3:40 - 3:50

  Lightning Talk: How to Use Culture as a Marketing Tool

  Jana Dybinski

• 3:50 - 4:00

  Lightning Talk: Hidden Science of Creativity

  Allen Gannett

• 4:00 - 4:15

  Fireside Chat: Future of Influencers

  Hosted by Adam Besse.

  Karm Sumal

• 4:15 - 4:20

  More, with Less: You Don't Need 1,000 Pieces of Content

  Aaron Orendorff

• 4:20 - 4:40

  People Hate Ads, The Industry is Broken—What Do We Do Now?

  Jon Malach

• 4:40 - 4:50

  Lightening Talk: What The Magic School Bus Taught Me About Building Brands And Driving Growth

  Cameron Uganec

• 4:50 - 5:15

  Building a New Narrative

  Rob Khazzam

• 5:15 -

  End of Day

• 7:00 - 12:00

  After-Party!

  Join us at Norman Rudy's, located at The Executive Suites Hotel & Resort to meet attendees, talk with speakers, and relax after a long conference day,

Friday, April 6, 2018

• 6:45 -

  Morning Hike with VentureWeb

  On Friday morning, VentureWeb will be leading a hike up the Stawamus Chief. Meet at the Stawamus Chief trailhead parking lot at 6:45am. The trailhead is a 10 minute drive south of the Executive Suites along Highway 99. Wear suitable shoes - trail running or hiking shoes with good tread or light hiking boots are ideal. You will also need water, snacks, and an extra warm layer and waterproof jacket. Register for the hike at: https://bit.ly/2GnDSJO.

• 8:30 - 9:00

  Coffee & Check-In

  Grab a cup of coffee and find a seat before day 2 begins.

• 9:00 - 9:05

  Welcome Back + Giveaways

  Join in on the trivia and get a chance to win our SKY Helicopters sponsored giveaway.

  Leah Gregg

• 9:05 - 9:30

  Future of Workplace Productivity

  Kelly Watkins

• 9:30 - 9:50

  Our Feeds Are Changing: 4 Contrarian Trends to Help You Navigate the Continued Content Evolution

  Diana Luu

• 9:50 - 10:25

  Future of Business in Vancouver Panel

  Roundtable hosted by Pam Goldsmith-Jones with guests, Bob Rennie, CEO of Rennie Group, and John Neate, CEO of JJ Bean.

  Pamela Goldsmith-Jones

• 10:25 - 10:35

  Growing Tonnes of Food Locally & Profitably

  Dave Dinesen

• 10:35 - 10:50

  Networking Break

• 10:50 - 11:10

  Get Ready for the Voice-First Revolution

  Patrick Givens

• 11:10 - 11:35

  Fireside Chat: Digital Transformation

  Moderated by John Koetsier.

  Katia Houbiguian

• 11:35 - 12:00

  Igniting Innovation Initiatives

  Dave Dickson

• 12:00 - 1:25

  Lunch

• 1:25 - 1:35

  Lightning Talk: Want Better ROI? Ditch the Content Rat Race

  Paula Skaper

• 1:35 - 2:00

  The Power of Video

  Bob Cornwall

• 2:00 - 2:25

  Why Facts Never Persuade

  Kristina Arriaga

• 2:25 - 2:55

  Fireside Chat: Data Driven Creativity

  Hosted by Adam Besse.

  Richard Alan Reid

• 2:55 - 3:05

  Lightning Talk: Ethics Before Profit

  Lori Joyce

• 3:05 - 3:20

  Networking Break

• 3:20 - 3:50

  The Airbnb Story: Where We've Been and Where We're Going

  Daniel Dubois

• 3:50 - 4:25

  How We Built Canada's Most Loved Brand & Need for Agility

  David Labistour

• 4:30 -

  End of Conference Closing Remarks

  Leah Gregg