BIO: Fab Dolan is the Head of Marketing at Google Canada. At work and in his talks, he draws on his experiences as a (reformed) traditional brand marketer on iconic brands such as Cheerios and Green Giant, as well as those of the cutting edge digital agencies, start-ups, and engineers he meets regularly. Dolan is a TEDx speaker, one of Marketing Magazine's "30 under 30," and a regular guest lecturer at some of Canada’s top universities. His talks explore digital marketing, branding, agile marketing, ad technology, tech and computing, business strategy, economics, and much more. "Fab Dolan is that rare breed who is shifting marketer mindsets on the potential of digital," says Marketing Magazine. "Smart, ambitious, tireless, generous and capable of generating extraordinary business results, Dolan’s the marketing equivalent of that baseball rarity, the five-tool player."
BIO: Michelle Slater is a award-winning marketer, with 16 years of leadership experience in strategy development, consulting and execution within social, digital and traditional marketing disciplines for both B2B and B2C audiences. As the Head of Marketing for Twitter Canada, Michelle is focused on crafting compelling, actionable and scalable strategies. She consults with Twitter sales teams and clients on industry trends, marketing strategy and world-class execution on Twitter. Previously, she pioneered social media marketing at RBC and lead a professional, high functioning team of marketing and community managers across 16 lines of business. In her spare time, Michelle can be found with her passport in hand and running shoes on her feet, as she participates in 24 hour relay races and half or full marathons.
BIO: Gabe Mederos is a Social Media and PR professional with over 15 years of experience in corporate, not-for-profit and government. His work history has seen him hold senior communications roles in organizations such as Purolator, Nestlé Purina PetCare and the Region of Peel. Gabe is a University of Toronto graduate and recently achieved certification in Strategic Social Media Management from the Social Media Marketing University. Currently a Senior Communications Manager, Social Media with TELUS, Gabe leads strategic social media initiatives, including TELUS Days of Giving, WE Day and platforms, such as the TELUS Blog. He is currently also an Continuing Education Instructor for Humber College's Social Media certificate program and has also conducted seminars, workshops and presentations on social media for students and working professionals, including the Canadian Public Relations Society – Toronto Chapter and Social Media Week Toronto.
POSITION: Western Region Manager at Warner Music Canada
BIO: Based in Vancouver, BC, Scott Johnson manages Warner Music Canada’s regional business including Sales, Marketing, Promotions, and Business Development, as well as managing Warner Music’s national business with Amazon in Canada (Amazon.ca). Scott oversees a small team who’s day to day includes Sales & Marketing, Distribution, Artist Publicity, Radio Tracking, Artist Development, Tour Support and Partner Strategy for all of WMG’s Labels and Artists. Scott is the President of Music BC (British Columbia’s Music Industry Association), and also sits on the boards of the Western Canadian Music Awards/ Breakout West Festival, The Peak Performance Project, and is a past director with the Music BC Charitable Foundation (now known as Access to Music Foundation).
BIO: Christian is one of Canada’s most sought after digital marketing experts and founder of Vancouver Digital Marketing Agency, Marwick Marketing. Well known for helping business owners navigate and dominate the digital landscape. At the age of 21 and after finishing a career in professional surfing, he dedicated his life to digital marketing. Over the last 13 years Christian has helped companies, brands and government organizations drive better results online.
BIO: Unbounce Co-Founder Oli Gardner has seen more landing pages than anyone on the planet. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about Conversion-Centered Design. Oli is on a mission to help marketers combine data and design to create high-converting and delightful marketing experiences. When not trying to rewire conversion methodology, Oli spends his time mulling over ideas like legally changing his name to "Landing Page" to garner extra SEO love from his guest post bio. He was recently named the "The 2015 Marketer to Watch," in the under 43 category, by his mother.
BIO: As eBay Canada’s managing director, Andrea Stairs leads the Canadian strategy and operations of one of the world’s largest online marketplaces and Canada’s second largest e-commerce business. In this role, Andrea is responsible for cultivating eBay’s community of Canadian users -- from individual consumers to established brands and retailers -- and for overseeing all of eBay’s Canadian functions, including product management, marketing, business development, and public and government relations.
POSITION: Team Lead, Sponsorship & Experiential Marketing
BIO: As Team Lead, Sponsorship & Experiential Marketing at WestJet, Greg Plata oversees WestJet’s national sponsorship portfolio, and leads the evolution of the organizations Experiential Marketing efforts. Greg has developed and led several projects including the WestJet Christmas Miracle campaigns, #NYCASAP, Fly Away, Ultimate Vegas Upgrade, #YourOpenMoment & Share-A-Coke Plane. He was named to Marketing Magazines 2014 top 30 under 30, and has earned two bronze Cannes Lions, from the Cannes Lions International Festival of Creativity.
POSITION: PR + Communications Manager at Etsy Canada
BIO: Jennifer Knox joined Etsy Canada in March 2014. Her role has her overseeing all national campaigns geared at raising brand awareness and spreading the good word of Etsy and its vibrant community of buyers and sellers across the country both online and off. Recent campaigns have included the first-ever Etsy Awards, partnerships with Indigo, David’s Tea and Mountain Equipment Co-op as well as pop-up marketplaces featuring local Etsy artists at the Calgary Stampede, One of a Kind Show and Wayhome Music Festivals. Jennifer has over a decade of PR experience working in corporate entertainment, boutique agency and the not-for-profit sectors. Her most recent roles were with the Toronto International Film Festival and as the publicist for HGTV Canada and Slice Network where she grew the profiles of Mike Holmes, Bryan Bauemler and Sarah Richardson on both sides of the boarder. Each September for the past eight years Jennifer can be seen managing the celebrities, publicists and fanatic fans on TIFF’s Princess of Wales red carpet.
POSITION: Global Marketing Director at Herschel Supply Co.
BIO: Recognized as a brand builder with the know-how to tell stories and bring product to market, Mikey's passion for content marketing has allowed him to execute global campaigns for some of the world’s leading brands. Having worked with Nike, Quiksilver and Red Bull, Mikey is currently the Global Marketing Director for Herschel Supply Company.
BIO: Nathan T. Baker is a content marketing specialist at Raven, a reporting tool for marketing agencies. Nathan is published in NPR, Inbound.org, and elsewhere. He’s helped hundreds of marketers automate their reporting process. At night you can find him playing board games or enjoying a movie with his family.
POSITION: Principal of BlissDom Canada, Hart & Galla, and Three Sixty Access
BIO: Jennifer Powell is an award-winning social marketing strategist and event producer. She keeps her days busy producing BlissDom Canada, the premiere social media conference for influencers in Canada, managing Three Sixty Access, an influencer and social strategy agency, 360Bliss, a social media resource and education hub, and designing creative, interactive events at Hart & Galla.
POSITION: Creative Director and Co-Founder at Village&Co.
BIO: Justin has had a dynamic career in marketing communications, with the majority of his 20 years experience rooted in digital. From his first job working on Kokanee in Vancouver to being swept up in the dot-com world in San Francisco working on high profile and award-winning accounts such as Hewlett-Packard, Miller Brewing and Banana Republic. As the Managing Director of Radar DDB he led the Canada Tourism Commission’s robust and award-winning social media program, which was the perfect springboard to starting up Village&Co., an agency dedicated to social media, now in its fifth year. As Creative Director, his role now is to creatively lead the agency harnessing technology and social innovation.
BIO: Melissa Mewdell's work in online marketing, content strategy, and analytics have taken her from the cut-throat online gaming industry, to the team that redesigned and re-launched the City of Vancouver website, to her current role as Marketing Manager at O2E Brands, the umbrella organization for such world-class brands as 1-800-GOT-JUNK?, You Move Me, WOW 1 DAY PAINTING! and Shack Shine. A steadfast innovator, Melissa has lead initiatives to remodel how O2E Brands thinks about reporting results, resulting in new opportunities for system-wide growth.
POSITION: President at Main Street Communications Ltd.
BIO: For more than two decades Vicki has worked with businesses, organizations and governments to create and sustain meaningful communications and marketing strategies. A business and personal coach, consultant and trainer, Vicki is an advocate for everyday happiness, mindfulness, and living a passionate and engaged life. She is the host of Everyday Happiness: The Pajama Podcasts, blogs at dishinginthekichen.com and themindfulmultipreneur.com, and hosts the business blab #TGIF: Thriving or Surviving. She also writes a monthly newspaper column on social media. She is the author of #Untrending: A Field Guide To Social Media That Matters, How to Post, Tweet, and Like Your Way to a More Meaningful Life. She was shortlisted in 2013 by Small Business BC as one of the Top 5 Online Marketers in the province and was an RBC Women of Influence nominee as a Canadian Woman Entrepreneur of the Year for 2014 and 2015. In 2014 she was named Business Leader of the Year in her home community of Maple Ridge, B.C. She is the president of Main Street Communications Ltd, and a founding member of The Social Chicks. In the past three years she has trained and mentored more than 150 businesses province-wide in how to use digital and social media strategies to increase brand reach. She has held management positions in the arts, environmental and economic development sectors.
BIO: As Community Manager of Yelp Vancouver I'm at the helm of a vibrant, buzzing community of locals who eat, drink, shop, and play their way through the city! I work to create relationships between great local businesses and enthusiastic Vancouverites with a passion for all things YVR. I have always been inspired by Vancouver’s hyper-local focus, and am delighted to bring that excitement to a wider community. Through remarkable events, creative marketing, business owner education, and a multitude of other things I am helping to break down the misconception that Vancouver is No Fun City!
Social Account Executive, Global Enterprise Business
POSITION: Social Account Executive, Global Enterprise Business
BIO: Kristin Auger is a technology executive, minion wrangler, and social media pioneer. Kristin was one of the original and largest "Mom Bloggers" in North America over ten years ago, and leveraged her readership and natural understanding of the social space to forge a career amongst blogs, Facebook, Twitter, LinkedIn, and numerous print and online media properties. She's a firm believer in the power of the social voice to foster positive change and substantial revenue growth, and now evangelizes social strategy to global corporations at Salesforce.
POSITION: Chief Marketing Officer at Vision Critical
BIO: Tyler is a seasoned leader and entrepreneur with over 15 years of experience. As the CMO of Vision Critical, Tyler heads up the global marketing team to grow the Vision Critical brand within target markets. With a proven track record, Tyler co-founded IronPoint Technology, a market leader in web content and collaboration software, through to its acquisition to the Active Network within a few years. Staying on at the Active Network, Tyler helped drive the company from a $30M to $300M organization after a successful IPO on the New York Stock Exchange in May 2011. Tyler’s ability to build high performance teams and strategic client relationships has enabled such exponential growth. Tyler also serves as an advisor for several technology start-ups across North America.
POSITION: General Manager, Commercial Marketing at Canada Post Corp.
BIO: Jennifer is a leader in multi-channel Marketing strategy, and has spearheaded countless initiatives to support the industry, most recently, the introduction of Smartmail Marketing™ to the marketplace. She joined Canada Post in 2006 and leads a team of experts who bring hands-on marketing experience and knowledge to a wealth of customers, agencies and industry partners across the country. Jennifer and her team develop business-building marketing initiatives to inspire marketers, agencies and industry partners, show the art of “what is possible” and to drive multi-channel business growth for Canada Post, across both Smartmail Marketing and eCommerce services. She also promotes industry best practices and marketing initiatives, and provides the education and support that help marketers act on insights to maximize their ROI.
Jennifer has an extensive background in multi-channel marketing, segmentation and CRM that has been developed throughout her extensive career. Prior to Canada Post, she held senior marketing roles at American Express and TD Bank. She also worked on the agency side at Blitz (Cossette) and InfoWorks, consulting to companies specializing in marketing and segmentation strategies. A Queen’s University graduate (BA Hon. and MBA), she also holds a Masters Certificate in Innovation Management. When she isn’t talking about marketing, she is often thinking about it, while plodding through more than 25 half-, and 3 full-, marathons.
POSITION: Manager, Content Marketing and Research at Mediative
BIO: Rebecca Maynes is Mediative’s Manager, Content Marketing and Research. Her expertise lies in the creation of engaging thought leadership for Mediative, and she is particularly passionate about conducting research, analyzing data and writing white papers and reports. She is looking forward to sharing some of the results from her most recent research with the audience at CIMC, as well as providing tips for advertisers that have been validated through research for advertisers to strengthen their digital marketing campaigns. Rebecca is originally from the UK and emigrated to Canada in 2005 – she says she cannot ever return to live in the UK as they don’t play slo-pitch there, a sport she cannot live without!
POSITION: Lead Instructor, Digital Marketing at RED Academy
BIO: Katie is the lead digital marketing instructor at RED Academy. She spends her days teaching RED students how to use data driven decision making to blow shit up on the internet. When she's not at RED, you can find her baking gluten free treats or playing outside.
POSITION: Project Manager at Jelly Digital Marketing & PR
BIO: Sarah showcases her expertise in all things social, PR and multi-platform integration as the Project Manager at Jelly Digital Marketing and PR. Using a clean and intentional approach, she loves demonstrating to her clients and business owners how the fast moving world of digital marketing can benefit their individual goals and objectives. Sarah is armed with a perpetually positive attitude, a hint of sass and a passion for laughter, wine and life.
BIO: A graduate of McGill University and the London School of Economics, Katie’s event, production, and communication experience crosses the spectrum from fast-paced political environments to high-end galas to outdoor music festivals. A seasoned event producer and curator, Katie has produced events and multi-media experiences locally and internationally for over 10 years, specializing in storytelling, program design, and custom content development. Currently the VP of Strategy and Creative at brand.LIVE, Katie is in the business of guiding, supporting and creating significant world-class and community-based events that cultivate community identity, uncover emerging talent, and achieve business objectives. Career highlights include the Squamish Valley Music Festival, Voices in the Park, the annual Crystal Ball Gala Fundraiser, the Juno Awards, and the TEDActive Conference in Palm Springs. Katie’s creative direction, commitment and passionate approach have produced compelling, inclusive events and experiences that showcase the talent we have in our city, and beyond.
BIO: Specializing in entertainment, digital media and non-profits, Emily Fonda is a communications and brand maven, who has combined professional experience with creative passions that culminates into a distinct marketing methodology. Emily is the Director of Public Relations firm Pisco Media Group, as well as newly founded The Sociable Society, who connect high-profile social media influencers with top brands, for the purpose of direct consumer marketing campaigns that target niche socially engaged audiences. Emily’s business style is enriched by her work as an actress. This personal creative outlet for Emily is essential to what makes her tick, and has been instrumental in her success of working with clients in the entertainment industry. Her capacity to balance, deliver exceptional results and love the process is what makes Emily a trailblazer in contemporary marketing tactics.
BIO: Bree has worked at Wishpond for 3 years as Customer Success Manager. She is experienced in onboarding and educating customers on best practices, key product attributes and functionality. She specializes in content development as the broadcaster & creator of Wishpond webinars, video marketing, interviews and marketing academy. If she's not working on something marketing related, she's boarding a plane adventuring from city to city.
POSITION: Creative Director at ApprenticeA Productions and Buffer Festival
BIO: Corey Vidal is a Canadian entrepreneur, director, producer, and full-time YouTuber based in Toronto, Canada. He has been uploading YouTube videos since 2006 and has generated over 100 million views on the site.
BIO: Christina Crook is an author and storyteller on a mission to show people overwhelmed by our digitally-saturated culture how to get a breath of fresh air and live with a sense of intentionality and joy. Her 2015 book, The Joy of Missing Out: Finding Balance in a Wired World, has made her a leading voice in a growing movement towards a more human relationship with modern technology. Her cultural commentary on technology and daily life has appeared in print and on air from The New York Times to Psychology Today, Utne Reader, NPR, CTV Morning News, Sirius XM New York, and over 25 CBC programs.
POSITION: Digital Social Engagement Manager at McDonald’s Canada
BIO: Rashel is the Digital Social Engagement Manager for McDonald’s Canada where she is developing the strategic presence of the brand on social media. She is dedicated to elevating McDonald’s Canada’s online social footprint, and believes that deep social listening, testing, and measurement can contribute to driving successful business results. She has spent the past 6 years managing, innovating, and growing the social media presence for brands in banking, non-profit organizations, and quick service restaurants. Rashel’s passion for training and coaching others on how best to utilize social media led her to teach Digital Marketing at Brainstation in Toronto. Rashel is a Ryerson University graduate, specialized in Business Commerce and Marketing. When she’s not busy pushing boundaries in the social media space, she is checking countries off of her ‘Travel Bucket List’ and exploring various cuisines.
POSITION: Content and Marketing Strategist at VentureWeb
BIO: Rosara spent many years leading a double life as a bike-racing lawyer, earning a PhD in law from Oxford while racing mountain bikes in beautiful places around the world and representing New Zealand at the Beijing Olympics. She's now settled in Squamish where she's excited to combine her passions for writing, analytical thinking, and the outdoors in a marketing role with VentureWeb.
BIO: Jacquie is a communications and media executive specializing in delivering multi-platform content marketing solutions and ROI for audiences and advertisers across print, digital, broadcast and social media. With over 25 years of experience gained at some of Canada’s largest media companies, she is a branded content expert who drives engagement and results. She works closely with St. Joseph’s largest clients to create innovative and compelling cross platform content solutions. Her past experience includes her recent role as VP & Group Publisher, English Brands, TC Media, where she published a portfolio of iconic Canadian brands including Canadian Living, ELLE Canada and The Hockey News. Prior to that, Jacquie was VP Content Solutions at Rogers Media. A recognized leader in content strategy and innovation, Jacquie is a member of the board of The Content Council in New York and a frequent speaker on branded content solutions across North America, having created award-winning multi-platform content strategies for a range of clients including Dior, HBC, Coty, L’Oréal Canada, Shoppers Drug Mart, Walmart, Air Miles/LoyaltyOne, Canadian Tire and Rogers Communications.
BIO: Miriam leads the User Experience team at Domain7, where she works with clients like Imperial College London, Earls Kitchen + Bar, Telus and City of Vancouver to uncover valuable user insights and improve their users' digital experiences. Though today Miriam's role focuses largely on UX, Miriam originally began in the agency world as a Front-end Developer and led Domain7's FED team for 3 years before starting it's UX team. In addition to spearheading Domain7's UX initiatives, Miriam is consulting for UBC on a new digital communications program, helping prepare young minds to be the future agencies rockstars of tomorrow. Some of you may remember Miriam from last year’s web panel. This year she’s excited to be back and speaking with Tracey Falk, her partner in improving digital experiences.
BIO: Ever since her first Elvis impression at age four, Leah’s been obsessed with pop culture. Now she thinks in 140 characters, dreams in listicles, and spends way too much time on Instagram. As the Director of Amplification at Rethink, one of Canada's largest independent creative agencies, she’s helped earn billions of impressions in the press and on social for Rethink’s most viral campaigns like the Uber Safe Breathalyzer, Molson Canadian Beer Fridge, Luge for the CIDI, honest election signs for the No Ford Nation, and the Science of Sexuality for Science World. Her strategy for social campaigns has been recognized as best-in-class by the Facebook Studio Awards, Mashable’s Mashies and featured in case studies by Twitter. She regularly speaks at conferences about how to create content people actually like, the future of earned media and about that time she was retweeted by The Real Official Grumpy Cat.
POSITION: Chinese Content Marketing Specialist and Project Manager at Richway New Media Technology Inc.
BIO: Though a recent grad in marketing, Kevin has had much experience and expertise in the digital marketing landscape. Combine that with a thorough understanding of the Chinese web space, he has developed the skills and abilities help local companies build their brand and expand their business into the Chinese market through the use of different digital mediums including search engines, social platforms, and popular media platforms. Kevin knows that creating a digital presence in the fast paced and rapidly changing Chinese web space requires not only the brands to properly establish its owned media using a variety of different platforms but also the proper management of their earned media through IWOM. At CIMC, Kevin is looking to share his experience and knowledge on the Chinese web users’ behavior and popular and useful online Chinese advertising platforms.
POSITION: Executive Director, Marketing & Communications at Coast Hotels
BIO: Sarah Kirby-Yung, mba, is an award-winning marketer with leadership experience in digital marketing, branding, strategy, communications and consulting within digital, social, and traditional marketing. As the marketing lead for Coast Hotels, Sarah is driven to ensure a distinct brand voice stands out in this competitive sector, and to drive return for properties through targeted and efficient investment. In this role she has overseen the transition from traditional marketing to a fully digitally powered strategy including brand revitalization, web development, mobile optimization, CRM implementation, social, and digital targeting. Her hospitality experience spans destination marketing organizations, attractions and hotels. Highlights include launching Dine Out Vancouver – now Canada’s largest restaurant festival – the International Association of Zoos & Aquarium’s annual Marketing Excellence Award for Vancouver Aquarium’s Canada’s Arctic campaign, and the Hospitality Sales & Marketing Association International’s Platinum Adrian Award in Digital Marketing. In her spare time, Sarah can be found championing for Vancouver’s parks as Chair of the Vancouver Park Board, or with passport in hand in her quest to visit a new destination across the globe every year.
BIO: Tracey has been knee-deep in digital design for over 18 years. As Director of Visual Design at Domain7 she’s passionate about pursuing and cultivating experiences that invite team members, clients and users to bring their whole, authentic selves into the design process. Working with brands like Earls, Imperial College London, UBC and an array of other civic and higher ed institutions, she has a deep background in balancing and integrating diverse stakeholder and user input into visual digital experiences.Tracey will be giving a joint talk with Miriam Thomas, her partner in design leadership at Domain7.
POSITION: Director of Digital at Saje Natural Wellness
BIO: Kellie’s career in marketing has been defined by creating in empty spaces. She has come to appreciate that she is truly at her best when building teams and shaping new initiatives. Her introduction to this craft began as part of the core team that drove the successful launch of the TELUS TV (now Optik TV) platform. With a strong technical skillset in place, she jumped at an opportunity to contribute to the growth of Aritzia. It was here that her fascination with authentic brand experiences truly began. She managed the core consumer touch points of online, packaging, clienteling, store displays, and new store openings including their initial US expansion. When a once in a lifetime adventure presented itself, she took a time out to travel the world with her husband for nearly a year. Upon returning to Vancouver, Kellie took up roots with another promising local retailer and helped propel a new phase of growth at Saje Natural Wellness. Her passion for forging new paths ultimately drove her toward an emerging role as the head of their digital marketing business. She hasn’t looked back. Kellie loves digital because it is a perfect storm of innovation, creativity, analysis, exploration, information, discovery, storytelling, and connection. It’s fast-paced, it’s constantly evolving, and it presents virtually limitless potential. Her goal is to create meaningful customer experiences that unfold seamlessly across screens and into physical environments. In doing so, she hopes to establish meaningful, lasting connections. Kellie is a life enthusiast, a self-proclaimed professional online shopper, and a proud momma of twin daughters.
BIO: An insatiable curiosity for the next pop-up concept and an appetite to support design professionals led Nadia to helping launch Brix Media Co, Canada’s first PR & Influencer Marketing firm focused on social innovation. As Managing Director, Nadia oversees the company’s influencer marketing and lifestyle programs for startups and SMEs.
POSITION: Manager, Public Relations & Broadcast Programming at Disney Parks Canada
BIO: Angela Saclamacis has worked in the travel industry for over 20 years, with more than 15 years of experience in Public Relations. Angela joined the Walt Disney Company (Canada) in 2002, and is responsible for setting the overall strategic direction for PR in Canada. She works with traditional and emerging media to increase awareness and affinity for the Disney Parks & Resorts brand in Canada. She spends most of her time hosting media at the Walt Disney World Resort in Florida, the Disneyland Resort in Southern California, aboard a Disney Cruise Line ship, or at ‘Aulani, a Disney Resort and Spa’ in Hawaii. She also executes Disney’s in-market campaigns in cities throughout Canada. Angela resides in Calgary, Alberta, and is a proud member of the Disney VoluntEARs, regularly volunteering her time to work with local and national charities.
BIO: Shannon is a senior analyst on the Yahoo category insights team, based out of Toronto. She supports Yahoo Canada as well as the autos, consumer-packaged-goods and health verticals in the United States. Shannon joined Yahoo in 2013 and originally worked as an optimization strategist on managed programmatic business before transitioning to insights. She holds both a master of arts degree in journalism as well as an honors Bachelor of Arts degree in media, information and technoculture from The University of Western Ontario.
POSITION: Director of Omni-Channel Digital Experience at Indochino
BIO: Pilar leads E-commerce & Retail Digital Experience at Indochino and is responsible for the development and execution of the company’s overall omni-channel strategy. She is a proven business driver and e-commerce expert with a passion for conversion optimization and over 15 years' experience working in the industry. She has previously worked in high volume/high conversion industries and has extensive experience implementing e-commerce systems for the consumer packaged goods and apparel industries. In her spare time, Pilar is a board member for SwimBC and ICS (ICanSwim).
POSITION: Vice President, Digital Public Affairs at Edelman Canada
BIO: As vice president, digital public affairs, Erin works with clients across the Edelman Canada network focusing on campaign style, public affairs oriented digital strategy. Erin has a long history of mobilizing and activating stakeholders on important policy matters, identifying and anticipating issues before they arise and responding through real-time storytelling and engagement. She brings with her nearly a decade of experience creating digital, social media, and traditional communications products for political candidates, Parties, and elected officials across Canada. Before joining Edelman, Erin was with the New Democratic Party of Canada where she worked with the late Jack Layton, leading brand standards through the 2011 election campaign. Today, Erin works with clients ranging from corporate to government to non-profit and many areas in-between. In 2014, Erin was named one of Marketing Magazine’s top 30 under 30.