Schedule

April 5 - 6, 2017 Squamish BC, Canada

8:30am

Registration Opens

Registration opens, sponsored and supported by the team at Picatic. Elegantly simple event registration software. Homegrown in Vancouver, BC. Register at the door, grab a coffee and find a seat.

8:55am

Opening Remarks

Leah Gregg
Rethink

Introduction to CIMC2017 - past, present and future.

9:15am

Innovation, Disruption and What it all Means to You

Ted Graham
GM

Learning Objective #1:
Ability to apply lessons from disruptors to your own industry and your own job

Learning Objective #2:
Framework to think about how to compete in the future

Learning Objective #3:
Practical tips to drive incremental and breakthrough innovation in both large and small companies

10:00am

Connecting for Action

Jennifer Campbell
Canada Post

Learning Objective #1:
1. Gain insight into the power of physical and digital integration

Learning Objective #2:
2. Learn about new targeted capabilities recently introduced into the market place

Learning Objective #3:
3. Be inspired by some global case studies highlighting Smartmail Marketing

10:30am

Networking Break

Here's your chance to stretch your legs and download the event App. From the event App, you will be able to connect with anyone at the conference who you'd like to spark up a conversation with (as long as they are using the event app). Make sure you use this time to get some fresh mountain air and a snack from one of our many awesome snack sponsors. Don't forget to visit the CIMC village outside!

11:00am

The Internet Of Things: The next frontier of commerce

Nic Lopez
Visa

Learning Objective #1:
What the Internet Of Things is and how it is changing the way we live

Learning Objective #2:
How Visa is enabling connected commerce on the IOT

Learning Objective #3:
How the IOT has the potential to change the marketing profession

11:30am

Panel: The Websites of the Future

Andrew Dumont
Bitly
Shawn Johnston
Forge and Smith
Sam Mallikarjunan
Hubspot

Wondering where the evolution of the website is going? Will website's be relevant in 2020?

12:00pm

Lunch and Networking

It's time to grab some food at one of the amazing food trucks. Take your pick Carpe Diem, The Schnitzel Shack
or ilovechickpea. You can also pre-order lunch up to one week before the event. Visit the registration page for more details.

1:25pm

Welcome Back

Leah Gregg
Rethink

Hosted by Leah Gregg

1:30pm

Panel: Future of Digital and Shopping

Katelyn Crawford
Cineplex Entertainment Ltd.
Michelle Tampoya
Interac
Debra Henry
IBM
Liz Couto
Shopify

2:00pm

Caroline Carter

Caroline Carter
CSuite Content

More information coming very soon.

2:30pm

Networking Break

Here's your chance to stretch your legs and download the event App. From the event App, you will be able to connect with anyone at the conference who you'd like to spark up a conversation with (as long as they are using the event app). Make sure you use this time to get some fresh mountain air and a snack from one of our many awesome snack sponsors. Don't forget to visit the CIMC village outside!

3:00pm

Western Canada Marketing & PR Awards

Business in Vancouver is proud to partner with the Change in the Making Conference to seek western Canada’s most creative marketing and public relations campaigns for the 2017 Western Canadian Marketing & PR Awards. Covering a wide range of categories, winning campaigns will be recognized for concept, creativity, execution and results.

3:30pm

How To Use Your Own Data To Create Winning Content

Joe Martin
Adobe

Learning Objective #1:
Gather and interpret data for company-branded thought leadership from internal influencers

Learning Objective #2:
Identify the creative, communications and paid-content elements needed to elicit comments, likes and shares for your branded content

Learning Objective #3:
Determine what success looks like and what metrics to track to analyze the ROI of each piece of content

4:00pm

Panel: Digital and Marketing Education

Don Burks
Lighthouse Labs
Avery Swartz
Camp Tech
Sean Eikerman
RED Academy

4:30pm

Keynote 2 with Stéphane Bérubé

Stéphane Bérubé
L'Oreal Canada

Stéphane Bérubé details to be confirmed.

5:00pm

Stretch Break

Here's your chance to stretch your legs and download the event App. From the event App, you will be able to connect with anyone at the conference who you'd like to spark up a conversation with (as long as they are using the event app). Make sure you use this time to get some fresh mountain air and a snack from one of our many awesome snack sponsors. Don't forget to visit the CIMC village outside!

5:15pm

Tribal Marketing

Luke Aulin
RTOWN

Learning Objective #1:
Defining and finding your tribe.

Learning Objective #2:
The evolved organization - redefined roles & structure.

Learning Objective #3:
Growth amplified by tribal alignment.

5:45pm

Discovered on Mobile - People Based Marketing Across the Customer Journey

Vik Kambli
Facebook

Learning Objective #1:
Quantify how mobile has changed business.

Learning Objective #2:
Describe why people-based-marketing matters.

Learning Objective #3:
Understand Facebook's approach to omnichannel marketing solutions.

6:15pm

Wrap Up & Get Ready To Party

Leah Gregg
Rethink

Get your disco shoes on!