March 21, 2018
Part visionary business strategist, part data geek, Paula Skaper is Canada’s ‘Queen of Email.’ Her love affair with the internet began back when Netscape was new, and something called Telnet was revolutionizing communication. Paula led the teams responsible for Canada’s first user-updatable websites, helped introduce online banking to the US with HSBC Bank USA and led the team that developed London Drugs’ inaugural e-commerce strategy. For the past two decades, as the co-founder and president of Kinetix Media Communications, Paula has been at the forefront of marketing automation, pioneering the development of email-based lead nurturing and qualification programs.
Paula is an active member of the Burnaby Board of Trade and currently sits on both the Women in Business Success Network and Government Relations Committees.