Lori Joyce

Lori Joyce is an innovative marketer and has over twenty years experience creating, managing, and growing brands. In 2002, Lori co-founded Cupcakes with her best friend Heather White. Lori was responsible for developing the Cupcakes Franchise and growing it into a national chain. In 2010, Lori also became the co-executive producer and co-star in the Gemini-award winning reality TV show, The Cupcake Girls. The television show aired for three seasons and was broadcast in over 95 countries.

Today, Lori Joyce is focused on building her latest venture, Betterwith Ice Cream. No compromise and all-purpose, Betterwith Ice Cream stands for honest, transparent and disruptive. The brand vision for Betterwith is to become tomorrow’s better food company, and one day, diversify beyond the ice cream aisle and into every other aisle where there is an opportunity to do better.